MCMXLIXOur story

The boutique
of the gaze.

Since 1949, in the neoclassical drawing room of Piazza della Borsa, we have preserved the same craft: to see, and to help others see, better. A luminous atelier where the eye becomes a jewel.

La vetrina di Giornalfoto in Piazza della Borsa a Trieste
The origins

In the Habsburg
heart of Trieste.

Our story begins in 1949, in one of the city's most refined settings: Piazza della Borsa, the drawing room that takes its name from the historic Palazzo della Borsa Vecchia.

A few steps from Piazza Unità d'Italia, the largest square in Europe overlooking the sea, we have always chosen an address that is itself a statement of style. Among neoclassical palaces, historic cafés and the light of the Adriatic, for over seventy years we have preserved our craft.

What we believe in
Italian taste,
Central European rigour.
  • Heritage. Over seventy years of gazes, of faces, of trust: a continuity measured in experience and expertise.
  • Selection. Only the most prestigious names, chosen name by name. Cartier, sole stockist in the city.
  • Bespoke. A ZEISS lens centre where luxury is measured, down to the last millimetre.
  • Trieste. Central European elegance and the light of the sea: eyewear as an object of culture, as well as of fashion.
Our city · since 1949

Daughter of the light
and of the sea.

Trieste, heir to a refined Habsburg tradition: between the eighteenth and nineteenth centuries, thanks to its free port, it was among the most flourishing metropolises of the Empire. It is within this frame of light and sea that, since 1949, we have cultivated our idea of beauty.

The gaze, bespoke.

Contact

A visit,
with or without an appointment.

AddressPiazza della Borsa 8
34121 Trieste (TS), Italy
Telephone040 631515
Opening hours
  • Monday10:30 – 19:00
  • Tuesday10:00 – 19:30
  • Wednesday10:00 – 19:30
  • Thursday10:00 – 19:30
  • Friday10:00 – 19:30
  • Saturday10:00 – 19:30
  • Sunday10:30 – 18:30